From inactive to active
Lars' fascination with work-out incentives comes from his own lack of motivation to stay active, and how he learned to mitigate it. In august 2014, Lars weighed in at 103.4 kilos after being overweight for as long as he could remember. Six months later he had lost 25 kgs. Since then, he has been tinkering with ways to share his recipe to success in a scalable manner. Through enabling brands to make it economically viable to incentivize physical activity. He has finally found a way he can contribute to give people one more reason to get off the couch.