Didrik is a member of the Norwegian Elite Cross-Country Skiing Team, where they frequently apply new technology to analyze their athletes' workouts to give the team an edge in the tracks. Didrik is no exception, his persistence and hunger for knowledge about how to become better gave him a gold medal in the 2018 Pyeongchang winter olympics 4 × 10 km relay race and has enabled him to compete in the World cup in cross country skiing since the 2011-12 season. After seeing how much capital large household brands spend on sponsoring sports events, Didrik started thinking about how he could provide the same marketing effect for brands, while letting consumers benefit from it directly. He quickly met the rest of the Steady-team and they joined forces.
